Conference Chairman

Lei WANG (Zhejiang University, China)

Conference Honorary Chairman

Qingguo MA (Zhejiang University, China)

Chairman of the Organizing Committee

Qiuzhen Wang (Zhejiang University, China)

Members of the Organizing Committee (in alphabetical order) 

Carlos Alos-Ferrer (University of Zurich, Switzerland)

Fadong CHEN (Zhejiang University, China)

Mingliang CHEN (Zhejiang University, China)

Teo Hock Hai (National University of Singapore, Singapore)

Frank Hartmann (Erasmus University Rotterdam, Netherlands)

Ming Hsu (University of California, Berkeley, USA)

Eric J. Johnson (Columbia University, USA)

Peter Kenning (University of Düsseldorf, Germany)

Brian Knutson (Stanford University, USA)

Ian Krajbich (Ohio State University, USA)

Hilke Plassmann (INSEAD, France)

Drazen Prelec (Massachusetts Institute of Technology, USA)

Peilun RAO (Tsinghua University, China)

Christian Ruff (University of Zurich, Switzerland)

Baba Shiv (Stanford University, USA)

Willem Verbeke (Erasmus University Rotterdam, Netherlands)

Xiaoyi WANG (Zhejiang University, China)

Bernd Weber (University of Bonn, Germany)

Michel Wedel (University of Maryland, USA)

Qing XU (Zhejiang University, China)

Carolyn Yoon (University of Michigan, USA)

Zhihao Zhang (University of California, Berkeley, USA)

Xiaolin ZHOU (Peking University, China)

Host & Organizer

School of Management of Zhejiang University

Neuromanagement Laboratory of Zhejiang University